- Skyways Group has appointed Nitisha Anand as Vice President, Brand Strategy, signaling a renewed focus on strategic communications, stakeholder engagement and global brand positioning in logistics and air freight.
- Anand has over 17 years of experience in corporate communications and reputation management, having led campaigns for multinational brands in aviation, logistics and technology, including Emirates, Turkish Airlines and Deloitte.
- Anand’s appointment positions Skyways as a leader in modern logistics connectivity, reinforcing India’s growing influence in the global air freight and multimodal transport ecosystem.
Skyways Group, one of India’s most diversified logistics and air freight companies, has announced the appointment of Nitisha Anand as Vice President, Brand Strategy, signaling a strategic focus on communications-driven growth, market positioning and sustainable logistics leadership in an increasingly competitive industry landscape.
This appointment comes at a time when global shipping and logistics service providers are reshaping their brand narratives to reflect digital transformation, environmental commitments, and end-to-end service reliability. Anand, an experienced communications strategist with over 17 years of experience, joins the company with a proven track record of pioneering communications strategies for multinational brands in transportation, aviation and logistics.
Her expertise in brand strategy, stakeholder engagement and executive communications is expected to enhance Skyways Group’s global vision and support its continued expansion across the air freight, ocean freight and integrated supply chain management sectors.
Positioning Skyways for the next phase of growth
In her new role, Anand will lead global brand and communications strategy, aligning the company’s reputation and vision with its operational ambitions. As Skyways Group continues to strengthen its footprint across international markets – including South and Southeast Asia, the Middle East and Europe – the appointment underscores a broader intent: to enhance brand trust and global stakeholder engagement through data-driven storytelling and strategic communications.
Rooted in service reliability and innovation, Skyways Group has established itself as one of India’s most trusted logistics service providers. Looking forward to the Group’s global narrative, amplifying its sustainability agenda, and connecting our brand purpose with customers and partners around the world, this appointment will be a key strategic move.
Skyways’ move reflects a growing realization within the logistics sector that brand strategy is not just a marketing function but a driver of business credibility, investor confidence and policy engagement. As air cargo markets become more integrated with digital and multimodal ecosystems, communications leadership plays an essential role in aligning brand reputation with operational performance.
Proven hub in global transportation and aviation
Anand’s career journey includes leadership roles across some of the world’s most influential organizations and brands. She previously managed corporate communications for GS1 India (Ministry of Commerce and Industry), and held senior leadership positions at FITTR, Weber Shandwick and Perfect Affairs, where she led campaigns for clients including Deloitte, Emirates Airlines, Turkish Airlines, Samsung India, Meta, MSD Pharmaceuticals and the Delhi government.
Her strategic expertise in executive profiling, crisis communication, and reputation management has helped organizations navigate high-risk environments and enhance long-term stakeholder trust. Honored among the ’40 PR Professionals Under 40′ (e4m, 2021) and ‘Top 50 PR Professionals’ (Indian Television), Anand’s appointment reinforces Skyways’ commitment to developing a future-ready and globally relevant brand.
Strategic transformation of the air freight sector
For India’s air freight industry, the move is emblematic of a broader trend: logistics companies are prioritizing communications leadership to support international expansion, environmental, social and governance alignment, and digital innovation narratives. As freight operators and freight forwarders adopt technology-driven models and integrate sustainability into core operations, the role of brand strategy leadership has become a critical enabler of competitiveness.
With Anand’s appointment, Skyways Group positions itself not only as a logistics operator, but as a thought leader in responsible, transparent, data-backed supply chain communications – setting a precedent for the evolving air freight ecosystem in South Asia and beyond.
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