- Emirates has entered into a strategic collaboration with OpenAI to drive AI innovation and adoption across the airline. As part of the partnership, Emirates will roll out ChatGPT Enterprise across its operations, supported by dedicated AI training, operational strategy alignment, and technical integration efforts.
- The partnership aims to integrate AI into every aspect of the organization – from customer experience to operations – through use case development, a leading AI intranet, and the creation of a Center of AI Excellence. Emirates will also get early access to OpenAI research and breakthroughs, participation in government innovation initiatives, and close collaboration on best practices for AI deployment.
Emirates and OpenAI have entered into a strategic collaboration to drive the adoption of artificial intelligence and innovation across the airline.
The collaboration will entail an enterprise-wide deployment of ChatGPT Enterprise, supported by dedicated AI literacy programs, technical exploration, and executive strategic alignment designed to embed AI capabilities across the enterprise.
“We see tremendous potential for AI technology to support our business requirements, help us address complex business challenges, enhance our operations, and enhance the customer experience,” said Ali Serdar Yakut, Executive Vice President of Information Technology. “Working closely with OpenAI will make our technology investments strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate and deliver value and maintain our competitiveness in the industry.”
“The Emirates Group has set out a bold vision for how AI will transform the future of aviation,” said Rod Soleimani, Regional Director, Middle East, North Africa and Central Asia at OpenAI. “Through this collaboration, we are proud to help them realize this vision – integrating intelligence into their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.”
Working together, Emirates and OpenAI will explore opportunities to deliver practical use cases, develop a leading AI intranet, and establish a Center of AI Excellence.
This collaboration will identify key areas to enhance and expand AI capabilities across the organisation, including the skills, processes and technology needed to support Emirates into the next era.
Emirates is expected to have early access to the latest AI research and emerging discoveries, as well as to collaborate on government-led innovation projects and accelerators.
In addition, Emirates and OpenAI will jointly hold dedicated leadership sessions to explore practical applications, build sponsorship and advocacy for AI initiatives, and provide leaders with a clear vision of the OpenAI product roadmap for long-term planning.
The technology teams at OpenAI and the UAE will also work closely together to better integrate OpenAI models to create rapid prototyping, deploy best practices, and provide isolated environments to accelerate experiments across different use cases powered by generative AI.
Emirates is committed to using technology and innovation to lead the way in aviation. The airline’s approach aims to create practical and scalable solutions that benefit travellers, communities, the wider industry and all its brands and companies.
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