With the air aircraft industry accelerating the deeper global integration, the new strategic alliance between three main transport companies – shipments in Qatar, Qatar Airways shipping, and Maskargo – not only to reshape the flow of goods, but deliver humanitarian aid around the world.
It was announced in Air Cargo Euro in Munich, and is scheduled to be launched in late 2025, awaiting organizational approvals. The global business for joint shipping is to provide flexibility in unprecedented guidance and communication across the market that extends to the Asia Pacific region, the Middle East, Africa, Europe and Americans, and its Indian creature. But in addition to logistical services, the three airlines join
Human heart
As part of their commitment, transport companies will soon enter into individual agreements with the World Food Program to donate a group of 1000 tons of free shipping space. This will help the food program imposed on life -saving foods, critical commodities of areas affected by conflict, climate crises and disasters. For linguistic programming leaders, the partnership is a historical shift in how to contribute to the private sector – not only financially, but from the operational point of view – for the humanitarian response.
“We are very proud of this partnership,” said Virginia Villar Arreibas, Deputy Director of Special Partnerships on the World Food Program. “It provides CFP access to people in need with basic food and other supplies in difficult areas. Sometimes we can only reach them by air.”
She added: “It sends a message that the private sector has a major role that plays it in supporting the needy. With this partnership and its regular support, we can do a lot-to reach more people, and to be more efficient.”
Not only the tables
For the United Nations World Food Program, logistical services are more than the supply chain – it is a lifeline. In 2024 alone, the World Food Program provided more than 2.6 million metric tons of food **-** in some of the most challenging and difficult areas, including war and disaster areas.
“When you think about natural disasters or war zones – when there is a crisis that needs immediate interest – it is important to help people after this event occurs as soon as it occurs,” said Bernhard Kattach, head of innovation acceleration in the WFP program. “Airfreight is one of the ways to get critical resources for people as quickly as possible, and this speed can save money. You don’t have to spend more later to recover from late support.”
Kattach referred to the successive consequences of delay. “At the right time, the accuracy – that receives what and when – is very important. It is one of the ways, in the last resort, how to support people.”
Access to what cannot be accessed
WFP uses travel conditions for more than speed – it is the only option in areas that cannot be accessed.
“Regardless of the goods, the British program program also publishes Airdrops as a last resort,” Villar noted. “For example, in Sudan or in Afghanistan during the winter, when we cannot cross roads, we need to do the air.”
Pilary strengthened the tremendous complexity of logistical logistics efforts in the WFP program. “We need to make sure that the supply chain is not only fast and effective, but also corresponds to the requirements of food safety, quality and tracking. Cooperation is necessary for that.”
This is where the joint global shipping work can make a variable difference in the game-the integrated capacity across the continents, align time tables and infrastructure, and collect resources to provide a more flexible and responsive human logistic network.
Confidence, common value and solutions
It is the participation of the United Nations World Food Program with the private sector that goes beyond charging. In the past four years, companies have provided more than two billion US dollars as joint support, from direct financing to in -kind services and the participation of employees and critical experience.
“We are looking for a common value – a sweet place for the company and us,” said Villar. “We trust. We always build relations in confidence and common value.”
Kowatsch emphasized that even companies outside traditional aid roles can play a role. “Many people ask me,” What can I do? “Whether by donating WFP or Shareemeal, or looking at their own companies – there are many ways to help.”
He added: “Sometimes, the most influential support comes from assets and experience – AII, improving the supply chain, logistical planning. These are all things that make our work more effective. Thus, it also helps to rebuild societies and livelihoods in the future.”
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