In a sector that faces narrow capacity, volatile demand, digital pressure and new sustainability, sales and public services agents (GSSAS) re -put themselves as vital strategic partners instead of brokers.
For airlines under pressure to reduce costs and adaptation with global trade change, the GSSA model provides flexibility and flexibility. Equipped with data tools, local experience, and a growing set of digital platforms, and these companies are increasingly directing how the capacity is sold, how to simplify operations, and how to manage customer relationships. While technology continues to reshape the air logistics, GSSAS shows that it will remain central to its future.
From sales agents to airline partners
The role of GSSA has always been about linking airlines and preparing shipping. But industrial leaders argue that the relationship today has exceeded the representation of simple sales.
“We are actually thinking and acting as an airline,” says Sebastian Schult, CEO of Calis Group. “We really believe that the partnership relationship is much better than just a resource – Motomer. We are already providing the total shipping management solutions to airlines, as we bear full control of the shipping department.”
The idea of entering the airline shoes has become a frequent topic. Depending on years of multi -font experience, Schultian says GSSAS can provide “the best solutions in the semester” by sharing best practices across the market.
Decally, indicates data and automation as a basis for this expanded role. “GSSAS should be before the curve in terms of market intelligence and smart digital solutions. In Kales, we have a wealth of implementable data, from the outside and the interior, where we can make better decisions for the airline. The current AI technology also allows us to be more efficient.”
Jean -Sikkaldi, CEO of ECS Group, hesitates the idea that integration is reshaping expectations. “For the ECS group, this rapprochement redefined our GSSA model. Today, everything is connected: pricing decisions, capacity planning, operational vision, and sales follow -up,” explains.
Tools such as Skypallet, which help improve ULD use before confirming reservations, or actual time operating platforms such as Carrier and Pathfinder, means that sales teams can now behave consciously implement. “This integrated approach enhances response and reliability – the expectations of our airlines.”
Aytekin Saray, CEO of Global GSA, emphasizes that digital transformation is an opportunity, not a threat. “In Global Gsa Group, the shift is adopted towards digital goods sales as a challenge and an opportunity to develop,” he says. “Our approach is the advanced digital tools that allow us to improve the allocation of capacity, enhance the market vision, and provide actual time analyzes that support both airlines and prepare shipping.
For Sascha Wiesner, Managing Director of Galaxy Air Service, GSSA strength lies in its ability to quickly adapt to complex environments. It highlights the role of European axes investment, as in Frankfurt, Leipzig/Halley, Liege, Masterchcht, in changing regional goods flows. “It really changes the way the goods flow. For us, this means dealing faster, and managing the best openings, and eventually the most reliable time tables. This provides us with more diverse options to offer to our customers. As GSSA works in Germany, this helps us to achieve the maximum of our available ability, and gives us more flexibility.”
Data strength
If there is one topic that unites the sector, it is digitization. From predictive analyzes to portable device reservation applications, technology does not only make faster operations, but also transforms how GSSA deals with both airlines and autonomy.
“Predictive analyzes allow the ECS group to accurately direct capacity and pricing, even in unstable or quickly changing markets,” says Ceccaldi. Through platforms such as live capacity, the company monitors guidance dynamics, competitor activity, and demand trends. “This intelligence feeds on our pricing decisions, including those made through the quantum pricing system, enabling specially designed offers and better control of the return,” he added.
Wiesner notes that digital reservation tools are already indispensable when dealing with the constant European capacity restrictions. “The capacity is always narrow, especially for the traffic to the West. Digital reservation tools help us a lot here – they expect clear answers and clear clarity, and technology allows us to give them. It has become increasing about interacting quickly with what is available in the market.”
He stresses that it is not just airlines and the charges of procedures that you need to keep in the episode: “Warehouses and truck service providers are also preserved in this information flow to secure delivery holes and handling operations.”
For Scholte, digitization should be adopted instead of fear. “We must embrace more digitization,” he says. “It may be more annoying to our industry and the way we work, but the role of GSA will not disappear in the future,” he says. Even with digital reservations, “there is still a lot of human intervention in the entire process, what will not change in the foreseeable future.”
Saray adds that innovation centers are also accelerating change. “Being part of the AERION’s standard ecosystem and partnership with Cargotech has allowed us to quickly track innovations by connecting the developers directly to the operating teams,” he said. “This ensures that the tools that we bring to the market are not only advanced, but are also a process and immediately useful for airlines and loudness.”
It also indicates the organizational consistency as a decisive factor. “Global GSA Group guarantees the quality of consistent service and organizational compliance through the airport environments and various customs and sometimes fragmented by combining strong local experience and advanced digital tools and first,” says Sarai. “ISO 27001 certificate shows our commitment to data security and compliance with international regulations.”
Flexibility at unconfirmed times
Political geography, definitions and organization are not far from air conversation. Here, too, GSSAS says it plays a role in helping airlines and charges to move in turmoil.
Yilmaz says: “Geopolitical tension of any kind hitting air cargo,” Yilmaz says. “Sometimes flights need to be re -guidance, insurance costs have increased significantly, time tables extend. As GSSA, we have a responsibility to keep everything clear about cancellation, and the implementation of additional restrictions that must be implemented during such times to avoid any violations that can be avoided in logistical stages.”
Ceccaldi highlights the importance of reporting. He says: “Benefiting from everything in goods-and tools in the actual time that enables him.” “Our teams use alert information and mobile phone notifications to monitor shipments in real time. These tools help us to intervene before they become a problem – which leads to better service and less disturbances.”
Meanwhile, Scholte emphasizes a familiar paradox among many in this sector. “I always say that, unfortunately, everything is bad for the world, is good for weather goods, except for the economic crisis.” It indicates that the crises tend to accelerate the dependence on GSSAS instead of reducing them.
For saray, flexibility also comes through diversification. “Geographical diversification helps to reduce the risks associated with geopolitical or economic volatility in the unified market and enables us to obtain growth in the deprived corridors,” he says, citing recent partnerships in Latin America and Africa. “Both Latin America and Africa are areas in which we continue to see promising developments.”
It indicates that the expertise of the sector also builds flexibility. “Global GSA Group publishes specialized header equipped with comprehensive unified operating devices and improves data analyzes in an actual time to meet the distinctive needs of the main sectors,” said Sarai. “Medicines receive dedicated care … Car logistics are managed for timely delivery … E -commerce customers benefit from fast processes and flexible ability.”
We look forward, and the message is clear that the demand for air conditions will remain. “Making bold predictions is not easy these days,” Wesner says. “But the only thing we know: the goods continue to fly. The folders and commercial corridors may turn, but there will always be a request for air conditions.”
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